Every noticed how massive retailers and fast food chains have replaced human workers with interactive touch screen kiosks? Well, this is why.
Interactive touch screen kiosks provide numerous important advantages for retail businesses. Now more than ever, consumers expect an interactive and personalised shopping experience. Using this innovative technology can significantly enhance your customers’ overall shopping experience while boosting sales and providing you with valuable insights.
Face-to-face interactions with customers are an essential part of retail businesses. However, with advances in digital technology, more retail businesses are adopting the self-service option to improve their efficiency and customer service.
Thanks to interactive touch screen kiosks, retail shopping has become lucrative for both the business and the customer.
What is an Interactive Touch Screen Kiosk?
An interactive touch screen kiosk is a digital display found in retail stores where customers can interact and search for products. The touch screen kiosk provides full functionality to customers by enabling them to use a their finger to touch and access relevant information regarding the availability of their preferred brands, ordering and self payment options.
Top 8 Benefits of Using an Interactive Touch Screen Kiosks in Retail
With the exponential rise in digital technology, it was only a matter of time before businesses opted for using customisable touch screen kiosks. The benefits provided by these digital kiosks are numerous, making them the smartest solution for seamless customer interaction.
Read on to discover the top 8 benefits of using interactive touch screen kiosks in retail.
1. Reduced Operating Costs
With an interactive touch screen kiosk, you can reduce the operating costs of your business as it can assist you to reduce your number of employees. This innovative technology can be used to carry out tasks such as answer customer questions, check the availability of specific products, and offer product details, empowering customers and thereby reducing your overhead costs.
Moreover, with a touch screen kiosk, there are no training expenses. Product catalogues and other information can be loaded into the kiosk software and can be accessed with the touch of a button.
2. Continuous Service
When the whole world is operating around the clock, why should you be left behind? Thanks to interactive touch screen kiosks, you can deliver customer service 24×7/365 days a year.
No vacations, no sick days, no excuses! These interactive kiosks run throughout the day and night to provide valuable services to customers anytime they need it. Never miss and enquiry or sale.
3. Efficient Customer Service
When you hire employees, it can be difficult to ensure consistent quality and efficient service. This is because employees often have different energy levels and moods at various points of the day, which reflect on the way they deal with customer complaints or questions.
However, an interactive touch screen kiosk will continuously provide customer service without any fluctuations in efficiency or quality. For example, when you go to the movies, you won’t need to stand in a long line if there are several digital kiosks to handle the traffic. Simply by pressing on a few buttons on screen, you will have the movie ticket in your hand in no time.
4. Improved Buyer Journey
For continued success of your business, it is essential to retain loyal customers. One way to ensure this is by providing an ongoing positive customer buying experience. From the moment your customers walk into your store to purchase, each step will be a enjoyable experience.
Using interactive touch screen kiosks for self-payment can improve the buyer journey. As such, your customers can register, access information, order and check out their purchase and pay quickly and efficiently. There will be no standing in line and no waiting for the assistant to revert with a query. It will be a completely seamless experience.
5. Boosting Sales
Let’s face it – running a business makes zero sense if you are not making sales. For a human sales assistant, it can be difficult to know what’s going on in the shopper’s mind and which promotion or new product to offer on order to increase sales.
In contrast, using an interactive touch screen kiosk can efficiently boost your sales. With a record of the customer’s buying patterns and preferred brands, it can show promotional messages and recommended products without seeming pushy. Furthermore, this technology can also display bundle offers with related products so that the customer can save money, while increasing your sales.
6. Reduced Total Cost of Ownership Period
When your business has invested a significant amount of money in interactive touch screen kiosks, it’s only fair to expect a quick return on investment. Who wouldn’t want to cover the cost of their investment with quicker revenues?
While it can be difficult to measure the return on investment from human staff, it’s easier to do so with interactive kiosks. As these kiosks increase sales, the return on investment is shorter and more beneficial for your business in the long run.
7. Streamlined payments
Using touch screen kiosks in retail is one of the best ways to streamline and secure customer payments at point of purchase. Specifically, this technology allows customers to complete the checkout process quickly and securely, while allowing a wide range of payment methods. Furthermore, such kiosks can be used to display promotions and other offers to customers prior to checkout, further improving sales.
8. Access to Consumer Journey Insights
The age of big data and analytics is here to transform traditional marketing in the retail space. With digital interactive kiosks, customer insights can be captured in a unique and efficient way.
Information such as demographics, psychographics, buying patterns, and behaviours of countless customers can be stored through the interactive kiosks. This priceless customer data drives every business to plan targeted marketing campaigns.
Gone are the days of mass marketing. Using touch screen kiosks can facilitate the use of customised marketing programs to ensure your business targets each clients’ unique requirements and preferences.