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Pokies – why are they such a hit in Australia?

Pokies – why are they such a hit in Australia?

If you’re not blowing at least 40% of your weekly income on pokies, you’re not a bloody Australian; studies show, ya wanker.


While most people stand there in amazement staring at people blindly feeding the pokies hundreds and hundreds at a time, those of us who are truly blessed with the gift of the odds can earn as much as a thousand a day from a single note (value differs).

Slot machines or ‘Pokies’ as they are known in Australia have become one of the most popular ways in which to gamble in Australia today.

  • There are more than 200,000 slot machines across the country.
  • Australia has 20% of the worlds Pokies.
  • They can be found in casinos, bars and licensed gaming rooms across the country. 

The slot machines offer gamblers the thrill of chasing the big win with their exciting designs and engaging branding.

A group of people playing the slot machines in a casino.

From the increased interest in Pokies across Australia, and the world, online equivalents have been introduced. Players no longer have to attend casinos and bars to play, they can now access their favourite pokie games at an online casino such as JackpotCity. Various online casinos also offer a range of bonuses and promotions for their pokie games. 

  • Online Pokies offer quick deposit options, security, and bonuses to their players. 
  • Slot machines have been available online since 1996 and the growing interest in the games has increased the options available to gamblers.

Pokies generally have three or more ‘reels’ each of which has a number of symbols. 

The combinations of symbols that appear and pay out after betting are called “paylines”. As the player presses the button or pulls the lever there is an auto number generator which generates the final line, if it matches a payline, you win!

In the same way roulette is random, slot machines have no set pattern and the excitement in the good fortune and the simplicity of the game attracts players to the games. 

The ease in which gamblers are able to play is a key part of the success of the Pokie. Games can last a matter of seconds, but you can be chasing huge jackpots so simply.

man and woman playing he slot machine

With different styles of games as well as branding and sponsorship, Pokies have been able to evolve with the times. With the large variety of options available online they have a diverse clientele which may not have been reached in physical form.

Sites which once focused solely on sports gambling are now introducing Pokies and they are a big part of online casinos. This competition has seen the market flooded with options for the general public to choose from.

With so many options, sites will need to carve out a niche for themselves to draw in specific customers.  

Without targeting a group of customers, companies need to ensure they are offering the best odds of winning to attract further clients. The customer is in a position where they can decide when and where to gamble online.

If they are not drawn to a site for a specific reason, they will move around chasing better opportunities. This leaves online casinos having to do their market research in understanding the clients they have and need to continue to be profitable.

As the customer changes, so too will the Pokies. They will continue to be available to the people of Australia in ever adapting formats for their enjoyment. With the abundance of providers, each one will continue to find new ways to draw the crowds to theirs.