Australia’s gaming community has already raised serious money for cancer research. Now Sydney clothing label Lonely Kids Club has turned that spirit into something you can wear: a colourful $45 gaming tee whose profits go entirely to Game On Cancer.
The Science Meets Gaming Charity Tee wears its enthusiasm loudly. Artist Claire Harrison created the vivid design, and Lonely Kids Club founder Warwick Levy says his small Sydney team prints and packs each shirt to order. It is the sort of thing you could put on for a gaming night, or simply because you like the artwork.
Then comes the part that matters most: 100% of the profits go to Game On Cancer, the fundraising initiative run by Australian charity Cure Cancer. That is the label’s pledge on its product page and in the details Warwick shared with POPTOPIC. It means profits after costs, rather than every dollar of the $45 sale price; that difference is worth being clear about.
Where does the Game On Cancer money go?
Game On Cancer brings gamers, streamers, cosplayers, collectors and other creators together to fund cancer research. Cure Cancer backs emerging researchers across different cancer types, giving promising ideas a chance to be tested before those scientists have the profile that makes larger grants easier to secure.
There is a real project behind the cheerful name. Cure Cancer says Game On Cancer fundraisers have supported Dr Kevin Fenix, whose work explores a potential immune-cell treatment for metastatic bowel cancer. A shirt purchase cannot promise a breakthrough, of course. It can help fund the kind of early research from which breakthroughs may eventually grow.
And gamers have already shown how much they can do together. In its 2023–24 annual report, Cure Cancer said Game On Cancer had raised more than $1.2 million since its launch, including more than $650,000 in that financial year alone. Those are the charity’s historical figures, not a claim about the total today.
You do not need a giant Twitch following
The easiest mistake with a campaign like this is to assume it belongs to streamers with six-figure audiences. Cure Cancer says otherwise. Its Superhero Streamers campaign welcomed creators of every size, solo or in teams. A game night, tabletop session, cosplay challenge or modest stream can all become a fundraiser.
Look at Team Starkk. Cure Cancer describes how a few friends began streaming together and built something much bigger. Their story is charmingly full of duck onesies, questionable food challenges and the kind of chaotic incentives that make charity streams fun to watch. The serious bit is that small communities can add up.
If you have followed Australian Twitch communities for long, you will know that the audience count is rarely the best measure of how much people care. Sometimes a handful of mates showing up for one another is the whole engine.
Find Game On Cancer at PAX Aus
The next chance to meet the people behind the initiative is close. Cure Cancer says Game On Cancer will have a booth at PAX Aus in Melbourne from 9–11 October 2026. If you are already planning your weekend around the PAX Aus schedule, make a little room to say hello.
The tee starts at AU$45. The regular fit runs from XS to 5XL, with other fits and colours listed on the product page. Lonely Kids Club says Australian postage is $8.50 on orders under $85, and each item is printed in Sydney rather than pulled from a big warehouse pile.
You do not need to run a marathon. You do not need 100,000 Twitch followers. If the shirt is your thing, you can literally buy a gaming tee and help fund the research.
Buy the Science Meets Gaming Charity Tee directly from Lonely Kids Club.
Lonely Kids Club supplied the product images and details for this story.
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