In the last few years, TikTok has grown from a minor video streaming network dominated by lip-syncing teenagers to a multifaceted and the most popular social media platform. With over a billion active users, the app has emerged as a great place for businesses to expand their market reach.
The entertaining short format videos aid in quickly and effectively marketing goods and services. Online gaming is one of the industries that has embraced TikTok as a powerful marketing tool, especially those targeting the Spanish online casino and sports betting markets. Major online gambling companies are turning to TikTok in order to boost their marketing campaigns.
TikTok’s Favorable Marketing Demographics
TikTok is already in its third year of online dominance and shows no signs of abating. Despite its initial popularity among teenagers, the video streaming app has gradually gained the attention of young and older adults. Almost 70% of TikTok’s active users are under the age of 40, with only 10% being over the age of 50. Online gaming companies targeting the Spanish market recognize that the two demographic groups gamble the most. However, increased technology use has reduced their attention span, making marketing to them difficult.
TikTok engages users through short but immersive videos, which makes it appealing to attention-strapped millennials and Generation Z. It is by far the most effective digital marketing tool for online gambling businesses. The relatively new TikTok ad tools allow online gambling companies to advertise their products without appearing forced or insincere. It adheres to the current engagement marketing trend while allowing authenticity to appeal to the Spanish-speaking target audience.
TikTok Marketing Strategies for Gambling Operators
TikTok recently prohibited all forms of gamification and gambling for its users, particularly those with a TikTok shop. Businesses that rely on promotional elements like spin-to-win games and lucky draws were concerned about the move. TikTok monitors live streams, content, and product listings continuously to ensure businesses do not violate the new guidelines.
However, Spanish gaming operators seized the opportunity to rethink their TikTok strategies and devise inventive ways to market their brands. Big players in the online gambling industry, such as Betson and Codere have capitalized on the types of marketing permitted on the social network, such as surprise-based products.
Through ‘join and win’ and ‘comment to win’ strategies, Spanish online gambling operators are increasingly offering purchase-based incentives and free giveaways. The two promotional tactics require users to join and comment on a brand’s live stream.
Users can join and participate in the activity by accessing the live stream and clicking the giveaway icon. Then they can watch the live stream until the countdown is over. After the competition concludes, the results are displayed, and winners are rewarded through a private process.
Gaming operators can adjust and personalize their marketing campaigns thanks to TikTok. Businesses must continue to be aggressive and innovative in the face of growing competition in the gambling sector.
Opportunities and Potential Risks of Using TikTok for Marketing
Organizations are increasingly utilizing video-streaming networks, particularly because it easily corresponds with the current trend of engagement marketing. It also allows for authenticity. TikTok enables businesses to tweak and customize their marketing campaigns, making it easier to reach their target audience.
More importantly, TikTok provides an excellent opportunity for online gambling companies to advertise their products without appearing forced or insincere. Companies can easily win the affection of many potential customers through TikTok if they remain innovative and aggressive.
However, the TikTok marketing route is not without risks and disadvantages for gaming operators.
The platform’s algorithmic unpredictability is one of the monsters. TikTok is a fast-paced, unpredictable platform. It is difficult to predict which content will go viral and which will be overlooked amidst the constant influx of new videos. Predicting when and how the company’s content policies will change is also difficult. However, online gambling companies can overcome this challenge by staying up to date on how TikTok’s algorithm works and adhering to any policy changes. TikTok’s future as a marketing tool for online gambling companies is predicted to be bright so long as the companies utilize it fully and overcome the obstacles involved.
TikTok is quickly becoming the go-to tool for marketing products and services. Because of its popularity, ability to target specific groups and flexibility in advertisement options, it has become the primary target for companies courting customers in modern times.
Online gambling companies in Spain are among the largest and most effective users of TikTok marketing tools. They have a fantastic TikTok presence and appear to be on the right track to success on the social network. The future of gambling marketing will most likely rely heavily on TikTok.