Becoming an influencer: new considerations for 2021


If you are looking into becoming social media influencers and working from home, then here are some really useful tips to get you started in 2021.

More and more advertisers are now pumping money into online advertising and now there is a lot of money becoming social media influencers, especially due to endless lockdowns. Here are some tips to help you on your way to online fame and fortune.

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If you are looking to embark upon a career as a full-time content creator in the $15 billion a year influencer marketing industry, there are several key factors to consider. You probably already know the basics, such as brand identity, content ringfencing, and market niche.

However, the world of influencing has undergone unprecedented changes over the past year, just as much of society has.

Social media influencer

Making it as an influencer in 2021 and beyond requires taking into account this new reality and adapting accordingly. With that in mind, here are the important tips to keep in mind if you are looking to turbocharge your influencer career in 2021.

1. Align Your Values with Your Value

In a year that has seen unprecedented attention paid to burning social issues, you cannot afford to sit on the fence. Consumers rightly want to follow people that are engaged on the issues that matter and who have values that align with their own. Your own values should be a core part of your value proposition. Engage with your audiences and show them that you are not ignorant of the issues they care about.

2. Be Conscious of Your Ads

It is no longer acceptable to have a fully automated, unvetted ad system. If you have dodgy ads on your platforms, your audience will notice and your engagement will be at risk.

You need to have comprehensive malvertisement software in place, which is designed to detect poor quality, malicious ads that might be hiding within your automated ad platforms. Quality ads are crucial for long-term success, so invest in the tools to make this happen. 

3. No-Edit Edits Are Key 

Anyone who has been trying to create content over the past couple of years will already know that over-edited, saturated, and photoshopped feeds are out and they are never coming back in.

What is less well-known is the importance of strategically editing your content to emphasize the natural, more candid elements of the content you are creating. This is the “no-edit editing” approach that will be crucial for your success as an influencer going forward.

4. Talk to Your Audience 

All influencers owe every iota of their success to their audience. Audiences, in turn, are coming to expect more from the people they follow. It is not enough to do the occasional shoutout or Q & A.

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The most successful influencers are all spending a huge amount of time in direct dialogue with their audiences via dedicated platforms such as Twitch, IG Live, and TikTok LIVE. Availability and accessibility are directly related to your chances of success. 

5. Audit, Audit, Audit 

If you are a multi-channel influencer, now is the time to take a look back over your older content and audit the hell out of it. How many times have you visited the YouTube or Twitter of a well-known influencer and noticed that all of their content created before the last 12 months has been deleted? This is often the smartest approach. Your old content is not going to be attracting much revenue, and the ever-changing tastes and attitudes of social media mean that any outdated content is a ticking reputational timebomb. 

By following these simple tips, your influencer career is ready for the challenges of 2021 and beyond. If you are serious about your success as a content creator, this is what you need to do. 

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