Australian football fans are well aware of happenings in the Premier League, with Liverpool rated the most popular EPL team amongst them. In recent news, it was announced that top Premier League football team Tottenham Hotspur had gained a new partner in the form of payment platform AstroPay. So who are AstroPay, and what does this partnership mean for fans?
Who Are AstroPay?
AstroPay are an established fintech company that specialises in payments and transfers through their virtual wallet app of the same name. Originally established in the Brazilian market back in 2009, it has since expanded coverage across all of Latin America, parts of Africa and Asia as well as the United Kingdom. The company itself now lays claim to over 9 million customers in 150 countries and more than 50 currencies.
Over the past few years, they have had a lot of experience working with Premier League teams, including sponsoring Burnley in both the 18-19 and 21-22 seasons as well as both Wolves and Newcastle from 2021. Most recently, they launched a special Wolves debit card and currently still sponsor the team for the 22-23 season.
What Services Do AstroPay Offer?
For payments, they offer both a peer-to-peer transfer service and a purchase option for online shopping. They are rapidly becoming popular in certain industries like online casinos for making deposits and withdrawals from accounts. If you look at the reviews of sites posted to places like CasinoBonusCA, you’ll find that AstroPay is becoming more and more recommended as a payment option, up there with PayPal and Skrill as method of payment in top-rated casinos.
More recently, AstroPay have started to offer extended services, including debit cards which operate through the Apple Pay system, meaning they can be used for contactless payments. While not yet active, they will soon begin offering investment and savings services as well, much in the same vein as other payment platforms such as Revolut.
Unlike other payment platforms, AstroPay also comes with its own built-in loyalty scheme called AstroPoints. All transactions made through the app earn points, and card transactions earn extra. What makes it unique is that the top-level rewards aren’t fixed, but instead can be chosen based on customer preferences. For example, football lovers can get things like signed team shirts or VIP box match tickets, while tech lovers can get the latest Apple or Samsung smartphones.
Tottenham Hotspur Profile
For those less familiar with the Premier League or football in general, Tottenham Hotspur are one of English football’s earliest and most storied teams. Known as Spurs, the club was founded in the 1990s, and they’ve been permanent fixtures in the top flight of English football with a number of title and cup wins under their belts. Numerous big players have worn a Tottenham shirt at some stage, with recent superstars including the recent Gareth Bale and Harry Kane, as well as the Premier League’s first-ever foreign signing Ossie Ardiles.
Tottenham Hotspur F.C. is financially one of the largest teams in the country, with an estimated value just short of £3 billion and a transfer spending budget that regularly exceeds £200 million each year. They have also recently moved from their traditional White Hart Lane stadium to the specially-designed, £1 billion Tottenham Hotspur Stadium (see football.london) which is large enough to house over 60,000 supporters and play host to other events such as regular NFL matches.
What Will The Partnership Mean?
If previous partnerships are anything to go by, AstroPay’s partnership will likely mean that the company will get stadium and shirt advertising space. In return, we can expect to see the AstroPoints loyalty scheme starting to include Spurs-based rewards such as the signed shirts, player meet and greets and more that AstroPay have previously arranged with Wolves. The Spurs debit card is also set to launch as a customised version of their main Apple Pay card.
As a unique bonus, the top reward tier will also gain exclusive access to the upcoming F1 DRIVE London feature, a go-karting track which will operate directly under the South Stand. It is set to open later this year and is fully supported by the F1 organisation to provide access to lower levels of racing.
It is currently unclear how long this partnership will be in place for, but both sides so far seem excited to make it a long-term project!